3 pointers from DHL eShop romance with Africa
After selling 13.5 million American Depository Shares at $14.50 each to raise $196 million, Jumia, Africa’s biggest eCommerce startup launched its Initial Public Offering (IPO) on the New York Stock Exhange (NYSE) on Friday, April 12.
Jumia will be trading with the name JMIA as its stock symbol, while DHL, the world biggest logistics company continues the US-Africa romance with eShop.
DHL launched the eShop app for global retailers to sell into the continent.
Here are the three pointers to note from eShop which is said to generate over 200 US and United Kingdom retailers into the African market.
Local Fintech StartUp Involvement
DHL Africa eShop will use local financial technology startup payment option. Paga and other fintech companies in the continent will serve as payment outlet, while the app utilizes MallForAfrica.com as a link platform.
Purchase and Delivery Chain Look Seamless
As MallForAfrica provides local payment, procurement and delivery, the chain of delivery and purchase look seamless with MFA’s Link Commerce platform.
Affordable Delivery Cost
eShop will have gross advantages in African eCommerce ecosystem, with transaction cost basis or delivery cost relatively low.
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Business and Lifestyle Editor at Wheel NG